In 2016, Praytell Agency produced More Than T, a documentary feature in partnership with writer Jen Richards (Her Story) and director Silas Howard (Transparent). To promote and tease the film, we created a series of shorts called #Trans102, which we distributed in a content series with Refinery29. Explore videos & social content here. I also wrote a byline for the SVP of MAC AIDS Fund here.
role: script writer | byline writer | social copywriter
tagline: Our vow is to wow.
We leaned into Zappos' reputation for top-notch customer service with a set of three low-budget ads reenacting the absurd lengths to which the Zappos Customer Service Team will go to satisfy Zappos customers, each loosely based on a true customer story.
role: writer
coverage: AdWeek | AdAge Editor's Pick | Webby Honoree 2018
Year after year, I led messaging, social media management and community management around the digital products, experiences, and “big board”-worthy activations we created for Logitech at CES. My favorite year was writing jokes for comedian Ben Gleib to use as a basis for his improvised interactions with CES attendees.
role: writer | social media manager
be money rebranded to daylight, with a new visa partnership, visual style, and brand voice. i wrote all copy and advised on ux flow for the website in collaboration with the co-founders and head of design.
i also created the strategy for editorial and expert content that will be offered within the app to members at launch and beyond, and will be authoring many of the pieces that are slated for publishing.
role: copywriter | content strategist
Each new experience added to the WITHIN platform needed its own debut on social media and a post on Medium for the founder to share out as well. I crafted the social content for the brand's visual rebranding (Medium, Twitter), Under Neon Lights launch (Medium, Twitter, influencer tweets here and here), The Possible: Hoverboard (Medium), Territories: Hovering (Medium, Twitter), and GIANT (Medium, Twitter).
role: writer
a collection of interviews about rewriting a job’s very definition, goal, or narrative with queerness at its center.
role: founder & editor-in-chief; creative direction w/ designers abigail spooner & chloe bartlett
volume 1 (jan 2020): features Gabrielle Korn from Netflix, Scott Dobroski from Glassdoor, Jill Verde from Bonobos, Billie Simmons from Daylight, Jarryd Boyd from Hinge, and Mitchell R. Lunn from Stanford University School of Medicine.
